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Use of Social Networks for Communication with Clients of Facilities Providing Social Services
FIALOVÁ, Pavlína
Social networks are an integral part of contemporary society. For many people, it can be hard to imagine being so-called offline and not connecting to any of the available social networks during the day. The aim of this thesis was to conduct a survey of which social networks are used in low-threshold facilities for children and youth to communicate with their clients. The work is specifically focused on this institutions in the Vysočina region. Another goal of this thesis was to determine the course of communication between these facilities and their clients during the state of emergency (COVID-19) and the form of its application. Following the objectives of the work, three research questions were chosen. The first question focused on the purpose of using social networks. Through the second question, obstacles in communication between low-threshold facilities and clients were identified. The third question examines whether online communication helped to maintain contact between low-threshold facilities for children and youth and clients in times of emergency. The diploma thesis consists of a theoretical and a practical part. The theoretical part is divided into three parts. The first part characterizes social networks together with their features, distribution, description of specific social networks and there are also risks associated with them. The second part is devoted to social services, their distribution, the registration required for their performance and quality standards. In the third part, the social service low-threshold facility for children and youth is specifically characterized. Together with the mission, goals, target group and principles of service provision, the basic activities that are provided as part of this service and the course of the service are mentioned here. A qualitative research strategy and the technique of semi-structured interviews were used for the practical part of this thesis. Open coding and data categorization were used for analysis of the detected data. The results of interviews with individual low-threshold facilities for children and youth show that social networks, especially Facebook and Instagram, have gained their place in the provision of this social service. They are used to communicate with clients and the public for informational and preventive purposes and also to promote them. It was also found that social media had an important role during the state of emergency (COVID-19). The results of the practical part of this thesis can be an inspiration for other low-threshold facilities for children and youth or for facilities providing other social services. The diploma thesis can also serve as a source of information for students, the non-professional or professional public.
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Difficulties of online work with clients in the context of lov-threshold clubs for children and youth at the Diocese Caritas Brno.
LIŠČÁKOVÁ, Jarmila
The thesis would like to present possible difficulties in the matter of on-line communi-cation (as a tool of social work) led between the client and the social worker of low-threshold clubs for children and youth. These difficulties will be monitored from diffe-rent areas: for example legislative, personnel, methodological and conceptual areas. Thesis is a comprehensive view of the most serious reserves or risks arising not only from current trends in on-line communication of clients, but mainly from the approach to this type of communication by low-threshold clubs employees. The method of the bachelor thesis will be the collection of available information on the topic, which will be supplemented by a survey of issues among the staff of the low-threshold clubs within the Archdiocese caritas Brno.
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ZOOT Plc. marketing communications
Veselý, David ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The thesis analyses marketing communications of the company ZOOT Plc., which represents the biggest fashion on-line shop within the Czech Republic market. The aim of the thesis is to identify how the company is perceived regarding to its marketing activities. The theoretical part explains the marketing term as well as forms of marketing communications, on-line and off-line communications and fashion marketing itself. The practical part introduces the company ZOOT Plc. and its concept followed with SWOT analysis and analysis of its existing forms of marketing communications. The practical part also includes own research which shows the general perception of the company in the Czech Republic.
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Digital communication of banks with a selected customer segment
Vojtěchová, Kristýna ; Filipová, Alena (advisor) ; Fišerová, Kateřina (referee)
The topic of my Diploma Thesis is Digital communication of banks with a selected customer segment. The target group is created by people aged 18 to 30. The goal of the thesis is to find out the preferences of young people how their banks should communicate with them through digital technologies. To find out the preferences, I will use published studies and my own survey. In response to the findings, I will try to recommend the right digital communication with young generation. The theoretical part of this thesis is devoted to topics such as communication and customer. This part will concentrate on on-line communication and social networks. The practical part will focus on current digital communicaton of banks, it will present the results of my survey and recommendation for the banks for the future.
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On-line communication of The Office of the Government of The Czech Republic in the years 2012 and 2013
Hodboď, Tomáš ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis "Digital communication of Office of the Government of the Czech Republic in 2012 and 2013" wants to describe and analyse one specific part of marketing communications of a public institution. Author provides outline and specifics of political communication. The next part of the thesis describes digital communication as an integral part of mass media communication and also brings basic digital channels overview with focus on social media. The theory of strategic digital marketing communication defines the ideal approach for digital communication of any brand or product. Last part of the thesis focuses on the descriptive analysis of real digital communication of Office of the Government of the Czech Republic via the main digital channels such as websites, Facebook Page and Twitter channel. Author describes frequency of posting, content structure and type of content. The conclusion of this work brings comparison of the theory outputs and real digital communication research and tries to find out, if digital communication of the main Czech institution was correctly and successfuly done.
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Communication of HORNBACH in year 2009 focused on campaign "Make it your project!" - case study
Brezarová, Alžběta ; Köppl, Daniel (advisor) ; Shavit, Anna (referee)
The bachelor theses "Communication of HORNBACH in year 2009 focused on campaign "Make it your project!" - case study" deals with three communication campaigns and further communication activities of HORNBACH DIY retail company in the Czech Republic in 2009. The aim of the theses is to define the HORNBACH brand on the Czech market, compare it with its competitors and then describe and analyze three campaigns - one that maintains the position of the brand, one that communicates low prices and finally the complex campaign called "Make it your project!". The thesis is focused particularly on TV commercials, print advertising and communication via social networks and a company website. Analyzed communication activities are put in context with the brand positioning, brand image and the economical results of the HORNBACH Company in the year 2009/2010. The communication activities were analyzed and evaluated according to information from literature and articles.
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CSR activities of the chosen brand
Marečková, Barbora ; Plášková, Alena (advisor) ; Mihališinová, Varéria (referee)
The diploma thesis is focused on the CSR (Corporate Social Responsibility) activities and evaluates the CSV (Creating Shared Value) activities of the brand producing Slovak cheese and cheese specialties. The aim is to analyse and evaluate them properly, propose the right communication and future goals, that are in line with the current ones. The first part is centred on the description of CSR concept, its establishment, history in the world and in the Czech Republic. The concept of CSV is described next. This is followed by the trends in the communication of CSR on social media and other on-line media. The second part is mostly about the particular brand, its history and main attributes. Already existing activities are analysed, their communication is proposed together with the activities, that should supplement the contemporary ones in the future.
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The Snuff music band marketing communications
Šorm, Jan ; Huml, Jan (advisor) ; Fejfarová, Martina (referee)
This graduation thesis describes marketing communication of czech modern-rock band
The Snuff, where author of the thesis is a member and composer of the band himself. At first, theoretical background in marketing is defined, especially significant attention is paid to latest trends in marketing communication including marketing communication on the internet and social networks. The practical part is focused on analysis of survey regarding buying habbits of the czech and polish fans of the band. Then pen and paper interview took place, which was done with czech and polish female fan of the band. Based on the findings, specific recommendations are proposed for The Snuff to improve their marketing activities. Also, The Snuffs most ambitious upcoming project called The Ultimate Price is analysed, whether is czech and polish fanbase interested in the project or not and also which direction should band take to finish the project successfully.
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